Trucks are for more than food… just ask Fashion Week

I don’t know about you but most of my money disappears into my gas tank, my stomach, or my closet (sometimes the floor around my closet). The beginning of September brings an exciting week that comes only twice a year (possibly even more exciting than Shark Week) and that’s Mercedes-Benz Fashion Week. The time of year where I yearn for clothes that cost more than my college tuition.

The price tag only got me thinking how these clothes get sold?

  • Celebrities bring press, which gets the designers name to the general public.
  • Editors forecast styles and decide which shows make it into their prestigious Fashion Week spreads. They have influence over next seasons trends and the designers to watch, as well as designer who may have, in their eyes, missed the mark this season.
  • Buyers evaluate each line and choose which ones are worth putting into their stores. They look at forecasted trends, client base, and selling potential to make sure each line they choose matches the store/stores they represent.

Each designer has one show to sell each of of their target markets on their image for Spring of 2014. With this much on the line the designers only have their clothes, their models, and their music selections to make that final sale.

But even more than that….

Fashion week boosts a number of opportunities for other companies to advertise. The September issue of many fashion magazines are their most extensive in both content and advertisements.  AdAge confirms that Elle Magazine’s September issue is the biggest yet with 442 ad pages.  InStyle sets their new record at 455 ad pages, and Vogue, leading the tribe, also had a increase with 665 ad pages. (read more)

Each live stream, from their personal YouTube live stream

to those found on sites like fashionweeklive hosts an ad before you can watch. This year blogs are playing an even bigger role than before. The number of bloggers covering fashion week is almost unimaginable, from every part of the globe blogs with their own set of advertisers get more hits during Fashion Week than any other time. And just think, all of this only counts as flat (on page or on screen) advertising opportunities.

Now brands in the 200,000 gift bags handed out during fashion week aren’t the only ones getting picked up.

Many brands that are leveraging fashion week are taking to guerilla marketing  to get their products to the public. Check out the trucks hitting New York streets offering more then just food. 

How many other brands are going to hop on the truck in January for the Fall 2014 show? We’re expecting to see more brands trying to climb up the luxury latter. Who do you think we’ll be seeing in the streets come January?

 

 

 

 

 

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Wednesday Round Up

We hope everyone has had a wonderful Labor Day Weekend that was both relaxing and refreshing.  Sorry we’ve been MIA for the past couple of days. (We take Labor Day very seriously)

Even with that being said we still found some pretty cool things over the long weekend so here is your

Wednesday Round Up 

September 4 

For the past few months many people have been up in arms about the NSA and their views on privacy. Big Data decided to show us something about Internet Privacy in another light.  Big Data’s Alan Wiklis said “Facehawk is provocative, compelling and almost forces you to have an opinion about your personal information being so readily available online,”

One of our own took the plunge to watch years of her Facebook activity come together with music. Despite being slightly glitchy in the beginning watching years of Facebook photos come together is a little overwhelming. Our guinea pig’s (who shall remain nameless) only response, other than a look of terror, was “Why do I wear so many costumes… and why do I let people photograph it.”

Read More or make your own Facehawk

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Universal Everything is making installations you’ll have to see to believe. Don’t just take our word for it.

For even more videos or if you want to commission your own piece check them out online

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With a new movie out and a really just mean-spirited shout out from Taylor Swift at the VMAs One Direction is continuing to win over the hearts of teen girls everywhere.

The newest way they are making those little hearts throb is with perfume.

We had to take a moment after watching the spot for ‘Our Moment’. We know we aren’t the target, but the ruling is out until we get some more opinions so let us know what you think. (If you want to pretend to be a teenage girl… all the better)

To check out more info about how this ad came together and reached 2 million views in only 72 hours take a look at this article.

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Here at The Bingham Group we love a great story and even more than that we love a great story-teller. When we stumbled upon Welcome To Night Vale we swooned like teen girls for One Direction.

Available as a twice monthly podcast Night Vale sets the scene of a science fiction world, but not as a normal story would. Set up as a News program you get information about your new world the same way as your current one.

Make your morning commute a little weird, or change-up those tasks you no longer need to think about to do,

Form more information about this sci-fi world check out their website

Hear from the creators in this piece from NPR